Derived its name from the year when our country gained independence, Ninety One aims to embody the emergence of a new music genre called Q-pop, through which its members seek to advocate for young people's freedom of thought and mental wellbeing.
"Music connects people, and we hope that with our music we can reach people's hearts and minds and raise awareness about the most important issues facing children in Kazakhstan," said Ace, one of the band's members.
Last year, Ninety One supported the joint campaign 'Mental Wellbeing Comes First' by UNICEF and TikTok, which provided vital mental health information to over 100,000 young people in the country.
“We know how it feels when you are bullied and public opinion about you forms on the basis of your outfit alone. We know how difficult it is to cope with bullying. Now, we have a chance to support UNICEF programmes and help children overcome these problems”, expressed lead vocalist Bala.
In their new role as Goodwill Ambassadors, the band members will help raise awareness about the diverse challenges faced by children through both online and offline channels, shedding light on issues that affect the youth.
Arthur van Diesen, the UNICEF representative to Kazakhstan, stated that the band represents a new generation of Kazakh artists with an immense appeal to the youth, and they share the agency's core values as the new National Goodwill Ambassadors for UNICEF.