Marking the 50th anniversary of Hip-Hop, American pop-culture magazine Rolling Stone featured Aisultan Seitov's music video in 'The 150 Greatest Hip-Hop Videos of All Time', ranking it 82nd, QazMonitor reports.
The Kazakh director crafted a music video for the Grammy-winning track 'a lot' by 21 Savage feat. J. Cole. The Rolling Stone labeled the work a 'somber study of triumph and tragedy', narrating the tale of a black family reunion interspersed with scenes depicting family members facing dire situations – encounters with the police, hospitalizations, and mourning the loss of loved ones.
In an interview with Genius, Seitov revealed that his inspiration was drawn from the vintage aesthetics of Cold War, a Polish drama, and the final shots reminiscent of Coppola's The Godfather. In the concluding scene, the family table is empty, symbolizing the idea that, much like Michael Corleone, the protagonist had relinquished everything and everyone to assume that position at the top.