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Astana, Kazakhstan • 09 December 2022

Can Astana Become a Global Center for MICE Tourism?

How Astana is branding itself as a modern tourist destination

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Photographer: Evgeny Tkachenko
Photographer: Evgeny Tkachenko
www.ru.sputnik.kz
www.ru.sputnik.kz

MICE and its impact

This – no matter how it sounds – may be a competitive advantage that Astana holds over cities with centuries-old “baggage”.

www.cariverga.com
www.cariverga.com
www.bi.group
www.bi.group

The First Complex Tourist Product

www.smithgill.com
www.smithgill.com
www.2gis.kz
www.2gis.kz

A business tourist attending any kind of event also utilizes the facilities and attractions of a city outside of the event’s venue. Given the dining and entertainment options, the attendees will use those amenities not only for recreational activities after a busy day of negotiations but also to establish relations with their colleagues in a more relaxed atmosphere. Event organizers and businesses work in sync toward leaving a good impression on the consumer.

How it Works: The Case of Digital Bridge 2022

QazMonitor/Adelina Kulyashkina
QazMonitor/Adelina Kulyashkina
Olga Izmailova
Olga Izmailova

Conclusion

www.unsplash.com
www.unsplash.com
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#
Travel
Astana
EXPO-2017
MICE tourism

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The Qazaqstan Monitor is a website informing about events in business, creativity and achievements in Kazakhstan and Kazakhstanis abroad. When working with materials of The Qazaqstan Monitor website, only 30% of the text with obligatory hyperlink to the source is allowed. When using full material it is necessary to obtain the editors’ permission. The Qazaqstan Monitor editors do not always share the views of the authors of articles. In case of violation of the terms of posting materials, the editorial staff of the site has the right to resolve disputes in a lawful manner.