In April 2021, the Chinese car manufacturer officially launched its HAVAL Brand in Kazakhstan. According to GWM, “HAVAL F7 series, HAVAL JOLION, and other vehicle types enjoy a good reputation among local users due to their intelligent configuration and good quality”.
In September this year, the launch of HAVAL DARGO attracted the attention of local consumers, which prompted the company to plan its release of HAVAL H6 in the country in the fourth quarter.
For the car company, opening an assembly line in Kazakhstan is a natural choice in its mission to extend its global reach.
GWM writes: “As an automobile market with an annual sales volume of more than 100,000 units, Kazakhstan is the supporting point for GWM to explore the Eurasian market, and its importance is self-evident.”
The company statement also notes that GWM's production layout in the Kazakhstan market will help accelerate its development in the whole Eurasian market.
“With the improvement of the forest ecosystem, GWM has fully released the potential of category innovation and continuously developed global products, bringing green and intelligent travel experience to many overseas users,” the statement reads.
If brought to fruition, the assembly line will be another construction project for Astana Motors, which signed a license agreement with Chery Automobile Company, Changan International Corporation, and Great Wall Motor two weeks ago to build a full-cycle manufacturing plant in Almaty.