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Astana, Kazakhstan • 17 October 2022

‘I make f***ing amazing clothes’ Unique Kazakh Street Fashion by ChopX

How one woman from Kazakhstan created hoodies people hunt for

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Photo by Adelina Kulyashkina
Photo by Adelina Kulyashkina
photo by Gleb Klimenko
photo by Gleb Klimenko

‘Will you sign it for me?’

photo by Gleb Klimenko
photo by Gleb Klimenko

T-shirts on Tinder?

The fun part was that I had nothing to sell [laughs]. 

photo by Gleb Klimenko
photo by Gleb Klimenko

At one point, I realized I had to quit my main job and put my energy into ChopX. At first, I told myself that I would plan everything carefully and give myself a month to transition. But that came sooner than expected - I was out of a job in May. I took it as a sign to do my own thing. Now, I work with five tailors, each of whom take about 10 orders a day, though there’s one person who is able to sew about 20 hoodies daily.

photo by Gleb Klimenko
photo by Gleb Klimenko
photo by Gleb Klimenko
photo by Gleb Klimenko

Quality-wise, I prefer triple-layered cotton for myself, so I use it for ChopX as well. A person should feel comfortable in my clothes. If they were synthetic fleece, a person would sweat like a dog. [chuckles]

photo by Gleb Klimenko
photo by Gleb Klimenko
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Kazakhstan
Business
Almaty
Fashion
Streetwear