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Astana, Kazakhstan • 23 August 2022

Kazakh Designer Collaborates with Global Brands

Rustam Sadyrov's creative contribution to the Winter Olympics in 2022

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Qazaq.tv
Qazaq.tv

“The main idea for the branding and design of the Olympic Committee was made by me together with my curator, who is also the director of the company. One of the big, interesting things I did was design the entry gate for the Olympics exhibition that was held here two years ago. There were such interesting visual entries that it was as if you were plunging into the ice world. There were a lot of options, but we chose this one. Because only one athlete can win gold. And from all the lines, we made a golden one.”

Rustam Sadyrov
fd23.net
fd23.net

“The life turned quite differently here in nine years in China. Given my background in graphic, industrial, exhibition design, I have worked with many famous brands here. I would like to give my baggage of knowledge and experience to my homeland. Why not? I have met a lot of young talented people in Kazakhstan, and we have a chat on Facebook. There are a lot of questions, a lot of answers. It is interesting that young people are now interested in self-development.”

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Olympic Games
Winter Olympics
Design

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The Qazaqstan Monitor is a website informing about events in business, creativity and achievements in Kazakhstan and Kazakhstanis abroad. When working with materials of The Qazaqstan Monitor website, only 30% of the text with obligatory hyperlink to the source is allowed. When using full material it is necessary to obtain the editors’ permission. The Qazaqstan Monitor editors do not always share the views of the authors of articles. In case of violation of the terms of posting materials, the editorial staff of the site has the right to resolve disputes in a lawful manner.