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Astana, Kazakhstan • 05 December 2022

Kazakh Instagram Users React to Gucci’s Alleged Use of Traditional Motifs

The campaign imagery shows an instrument that resembles the Kazakh dombyra

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Gucci
Gucci
Gucci
Gucci

"Jewelry is very reminiscent of Kazakh shekelik", "Inspired by Kazakh culture", "Kazakh style", "One could go to court on the subject of cultural appropriation, but we Kazakhs are not evil or greedy, just say you were inspired by our culture", "Kazakh style is amazing".

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The Qazaqstan Monitor is a website informing about events in business, creativity and achievements in Kazakhstan and Kazakhstanis abroad. When working with materials of The Qazaqstan Monitor website, only 30% of the text with obligatory hyperlink to the source is allowed. When using full material it is necessary to obtain the editors’ permission. The Qazaqstan Monitor editors do not always share the views of the authors of articles. In case of violation of the terms of posting materials, the editorial staff of the site has the right to resolve disputes in a lawful manner.